How the Battle Over ‘Star Trek’ Rights Killed J.J. Abrams’ Grand Ambitions
https://www.thewrap.com/how-web-star-trek-rights-killed-jj-abrams-grand-ambitions-91766/
A struggle over the U.S.S. Enterprise's past and future helped sour
J.J. Abrams on the "Star Trek" franchise and may have contributed to his decision to take on the "Star Wars" universe.
Competing ambitions between Paramount, CBS and Abrams' production company Bad Robot over merchandising surrounding the first film in the rebooted "Star Trek" franchise led the director to curtail plans to turn the series into a multi-platform experience that spanned television, digital entertainment and comic books, according to an individual with knowledge of the dispute.
"J.J. just threw up his hands," the individual told
TheWrap. "The message was, 'Why set up all this when we'll just be competing against ourselves?' The studio wanted to please Bad Robot, but it was allowing CBS to say yay or nay when it came to what was happening with the 'Star Trek' products."
Much to the dismay of Bad Robot, CBS' merchandising arm continued to create memorabilia and products based on the cast of the original 1960s series and market them to Trekkies. The production company did market research and found that there was brand confusion between Abrams' rebooted Enterprise crew and the one starring William Shatner and DeForest Kelley.
TheWrap has learned that Bad Robot asked CBS to stop making products featuring the original cast, but talks broke down over money. The network was making roughly $20 million a year on that merchandise and had no incentive to play nice with its former corporate brother, the individual said. In response, the company scaled back its ambitions to have "Star Trek's" storylines play out with television shows, spin-off films and online components, something Abrams had been eager to accomplish.
Abrams' ambitions to create a multi-platform film franchise will find a more natural home at Disney, analysts and industry experts tell TheWrap. As successful as "Star Trek" has been, few franchises match the profitability and cultural prominence of
George Lucas' space opera, which would be difficult for any director to pass up.
“Disney has always been oriented to multi-platform revenue stream situations,” Seth Willenson, a film library valuations expert, told TheWrap.
Moreover, Willenson notes that Abrams, who has a deal that is believed to include creative and profit participation in "Star Wars" inspired merchandise and spin-offs, will have more control in shaping the legacy of the Skywalker clan than he would have had with developing side projects for the "Star Trek" crew. Unlike with "Star Trek," with its rights split between Paramount and CBS, Disney owns the rights to “Star Wars” outright thanks to its $4 billion purchase of Lucasfilm last year.
"The derivative rights situation on 'Star Trek' is complicated because you’re dealing with cross-company cultures, so it makes it harder to implement a grand plan," Willenson said.
As for Disney's grand "Star Wars" plan, it's sounding an awful lot like the one Abrams once envisioned for "Star Trek." There will be television properties, theme park rides and spin-off films all centered around the new trilogy that Abrams will oversee.
It's a page borrowed from Disney's exploitation of the Marvel comic books and if it works out, it should make Abrams very rich indeed.
